B2B Starter Package

B2B Sales Outreach

Timeline:

$1,995 FIRST MONTH + SETUP: 6-Weeks to Setup, Write, Optimize and Execute the First “Test the Waters” Campaign.

$1,350 MONTHLY: Billed 6-Weeks After Receipt of Setup Fee to Execute B2B Outreach Campaigns at Full Speed

$1,350 /month

After Two-Week Setup + Four-Weeks Initial Outreach ($1,995 First Payment)

Sales Outreach Campaign

Description

Desired Outcomes:

  1.  Start (and nurture) business conversations with prospective clients
  2.  Discover which methods, list sources, targeting, copywriting, etc. will yield the quality and volume

Approach:

We’ll run two parallel campaigns – email with your supplied list to X Industry niche, and LinkedIn via your account to Industry niche (to avoid overlapping efforts, and allow effective industry vs. industry testing)

Setup:

  • Sales Campaign Roadmap outlining a 3-month plan ( with specific strategy and tactics) to use existing lists to generate warmed business conversations for your sales team
  • Pro Copywriting of all required email & LinkedIn campaigns – these templates are tailored to each industry niche / job title
    • Initial attempt to set a call / start a conversation
    • Soft nudge with an alternative approach
    • Non-sales, dormant prospect wake-up campaign
    • 3 short followup emails
    • Detailed LinkedIn prospect targeting
    • 3 LinkedIn personalized connection request templates
    • Email follow-up template for new connections
  • Mailshake or Reply.io (B2B email platform) end-to-end account setup, configuration and optimization (account hard cost is $39-$59 / month + $6 / mo per sending account)
  • Execution of first month of email and LinkedIn campaign which includes:
    • Up to 1,000 validated prospects collected, scrubbed, formatted and prepped for your campaign using a blend of niche databases and hunting tools
    • Loading of email campaigns into B2B email platform, and sending test to you for final approval
    • Sending campaign and monitoring inbox(es) for replies
    • Managing unsubscribes, bounces, etc
    • Immediately forwarding warm leads to you (access to inboxes and all tools/platforms will be made available to you)
    • A/B testing of subject lines and calls to action
    • Monitoring of deliverability of sending domain(s)
    • Sending 500+ personalized connection requests via your LinkedIn account
    • Tracking, nurturing, tagging prospects in LinkedIn >>> a CSV for use in any CRM / database

Ongoing:

Full, on-going monthly management, monitoring and outreach via Cold Email. Monthly recurring payment, cancel at any time without penalty.

Execution of monthly email campaign which includes:

  • Procuring/scrubbing/verifying/prepping up to 1,000 prospect emails
  • Sending campaign and monitoring inbox(es) for replies
  • Managing unsubscribes, bounces, etc…
  • Daily forwarding of warm leads to you (access to inboxes and all tools/platforms will be made available to you)
  • A/B testing of subject lines, copy, call to action, when applicable
  • Monitoring of deliverability of sending domain(s)
  • Monthly Report on project progress, campaigns results, optimizations tips
  • Daily (business-days only) monitoring of email inbox for timely nurturing
  • Our team will handle light follow-ups, etc… as you to the point that the prospect is ready to have a live conversation (or needs to electronically correspond RE: trade-specific topics)

Terms:

No contract, and no refunds. We do ask for a verbal commitment of 3-months to get all of your campaigns optimized. However, if a certain channel just isn’t working out, or we hit a seasonal slump, we are happy to adjust/pause your monthly plan accordingly.

 

Hard Costs (Covered by us)

We’ll cover all of the other costs of tools, utilities, etc. that includes:

  • Inbox placement tools
  • Deliverability monitoring
  • Email validation
  • LinkedIn tracking tools

Hard Costs (Covered by you)

  • Mailshake/lemlist/Reply.io – $39 – $59 / month-to-month
  • GSuite – dedicated email account for campaign – $18 (for first 3 months)
  • GoDaddy (or equivalent) – dedicated domain for campaign – $12.99. we can use one you already have, discussed during roadmapping
  • LinkedIn Sales Navigator – $79/month-to-month (free trial should cover the first campaign)

How B2B Sales Outreach Helps

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Weekly Report of project progress, campaigns results, optimizations tips

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Highly detailed final report outlining wins, losses, and recommended next steps

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Daily (business-days only) monitoring of email inbox and LinkedIn messaging for timely nurturing

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Daily (business-days only) updating of results spreadsheet and forwarding of 'ready to talk' prospects to your team

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Our team will handle all follow-ups, etc. as you to the point that the prospect is ready to have a live conversation (or needs to electronically correspond RE: trade-specific topics)

Kick-Off Your B2B Sales Campaign

$1,350 /month

After Two-Week Setup Period + Four Weeks Of Outreach ($1,995 First Payment)

Need more horsepower? A custom CRM connection or expedited domain warming? Build a custom package here.