Omnichannel B2B Campaign for Contract Supplement Mfg
CASE STUDY DESCRIPTION / RESULTS
Built, launched and optimized a quick-turnaround B2B campaign targeting mid- to large-food & wellness manufacturers. Executed a synchronized campaign of LinkedIn Ads (Video & Stills) and account based outreach via email. Generated real interest from dozens of target accounts in less than a month. Trained their marketing on maintaining/expanding upon the winning campaigns.
CASE STUDY TITLE: Fractional CMO Team for Wholesale B2B Outreach
CASE STUDY DESCRIPTION / RESULTS: Built out the B2B / wholesale arm of a formerly direct-to-consumer manufacturer of plumbing fixtures. Engineered, executed and optimized a campaign to drive conversations with hundreds of architects, project managers and builders across the US. In addition to digital marketing (LinkedIn Outreach, LinkedIn Ads, Cold Email, Newsletters and Video Marketing), B2B Bandits planned and produced two in-person events for architects and builders in California - one of which sold out.
Ads: 615 website form submissions - Ads: 3,000+ clicks to the website (Avg: CPC = .76, CTR = 3.3%, Engagement Rate = 5.7%) - Ads: 10,000+ Video Views - Total Ad Spend = $3,000
COLD EMAIL
Our team drove over 20K unique new potential clients to SSM, engaging over 44%, and driving 2% into a buying mode. - Prospects Emailed = 6,936 - Total Emails Sent = 17,197 - Unique Opens = 3,059 (44%) - Unique Clicks tracked via Google Analytics = 87 (2.8%) - Replies = 74 (2.4%)
