Omnichannel B2B Campaign for All-In Advisors, Tax Professionals
CASE STUDY DESCRIPTION / RESULTS
Built, launched and optimized a quick-turnaround B2B campaign targeting mid- to content creators and influencers with small and medium-sized audiences. Synchronized campaign consisting of LinkedIn Ads (Video & Stills) and account based outreach via email. Generated measurable interest from dozens of target accounts.
CASE STUDY TITLE: Fractional CMO Team for Wholesale B2B Outreach
CASE STUDY DESCRIPTION / RESULTS: Built out the B2B / wholesale arm of a formerly direct-to-consumer manufacturer of plumbing fixtures. Engineered, executed and optimized a campaign to drive conversations with hundreds of architects, project managers and builders across the US. In addition to digital marketing (LinkedIn Outreach, LinkedIn Ads, Cold Email, Newsletters and Video Marketing), B2B Bandits planned and produced two in-person events for architects and builders in California - one of which sold out.
Platforms
SKILLS:
B2B Strategy, Meta Ads Strategy, Video Editing, Cold Email Copywriting, Ads Copywriting, Email Marketing, Landing Page CRO, Analytics Set Up (Google Tag Manager, Google Analytics, Meta Pixel, Insight Tag, Hotjar).
Description: Tax Professionals targeting content creators, influencers, coaches and others who primarily use organic social to build their business/brand.
We executed Cold Email campaigns, social media marketing, website rebrand, conversion optimization, attribution optimization Concrete Wins in Month 1-3:
Email: __ website visits Email: 42 website form submissions Ads: 615 website form submissions Ads: 3,000+ clicks to the website (Avg: CPC = .76, CTR = 3.3%, Engagement Rate = 5.7%) Ads: 10,000+ Video Views Total Ad Spend = $3,000
