Mailchimp is our preferred platform for eCommerce marketing emails for a variety of reasons. Among them:
Ease of use: While we want to keep earning your business for a good long while, projects do wrap up from time to time. Mailchimp is a platform that our clients have the easiest time managing themselves, so whether you’re a DIY type or wish to hire us long term, you’ll be better prepared for any situation in which you, or someone on your team, need to jump into the ring.
Dollar dollar bills y’all: In 2016 Mailchimp release their API 3.0, which includes some ridiculously straightforward tools for encouraging repeat business, tight segmentation, and reporting on the revenue earned with each campaign.
List management: Mailchimp’s platform inherently discourages marketing tactics that might deliver some short term gains, but ultimately can destroy the quality of your list. It can take a little more time and effort to see those dollar signs because of this, but you will be much better off in the long run by not abusing your list.
We’re good at it: Years ago, Seth made it his goal to become the Gordon Ramsay of eCommerce email marketing. While admittedly there’s always something new to learn, being the best requires intimate knowledge of the best tools, so instead of trying to fillet a fish with a rusty knife (e.g. Constant Contact), we insist on keeping only the best knives, and keeping them sharp.