Digital Event Promotion – a free primer for the savvy Seattlite
Whether promoting a concert, charity benefit or art show, posting your event on on-line calendars is an effective and cheap / free way to get the word out.
This is the list I use for all my local events … the link will take you straight to the event posting page on nearly all of the sites:
– Nate –
p.s. These are all FREE
NATIONAL EVENT LISTING SITES
This site is a source database for numerous local / regional newspapers on-line calendars
- Yahoo Upcoming
A quick way to get your event to show up in Google search results … I’ve had events pop-up in a Google search within a day of posting on Yahoo Upcoming, whereas regular website postings take a week or so.
SEATTLE EVENT LISTING SITES
- The Stranger
The first place most young Seattlites with a penchant for a nightlife look … fantastic for music listings, however, it’s best to have the menu post the event, since the events are subject to approval.
- Seattle Weekly
Simlilar reach as The Stranger, but a better fit for arts events.
- Seattle Times
Good reach, but not as prevalent as the Weekly or The Stranger. FYI, the Seattle PI events use ZVents as their events source.
- Craigslist = >> Events
Easy to post … great place to post free events, but not as effective for paid gigs.
OTHER EVENT LISTING SITES (SEATTLE)
- City of Seattle Calendar
(for FREE local events)
- Seattle Met
Recently found this site … haven’t tested the impact of it (yet) but it looks promising
A few notes:
- Don’t forget about neighborhood blogs … most of them have calendars that you can post to, or an email address to their editor / moderator. I’ve had success with the Maple Leaf Blog and Capitol Hill Blog.
- Facebook Events are handy if you have a solid fan base … if you already created an event, you can copy the URL from the address bar, and paste it into the “Link” section of a Wall Post and hit up local / niche-relevant Facebook Pages. Like their Page then Post the Link to their Wall (works best if their Wall is set to display “Everyone”.