Description
Sales Outreach Campaign
TIMELINE: approximately 4-5 weeks execution.
DESIRED OUTCOMES:
1) Start (and nurture) business conversations with prospective clients via cold email
2) Discover which methods, list sources, targeting, copywriting, etc… will yield the quality and volume
APPROACH: We’ll run a multi-sequence email campaign with your supplied list, testing and optimizing our methods over the course of the campaign.
DELIVERABLES:
- Sales Campaign Roadmap outlining a 3-month plan (w/ specific strategy and tactics) to use existing lists to generate warmed business conversations for your sales team
- Pro Copywriting of all required email campaigns – these templates are tailored to your desired industry niche/job title
- Initial attempt to set a call / start a conversation
- 2 short followup emails
- Soft nudge with an alternative approach to those who opened, but did not reply to the initial sequence
- Non-sales, dormant prospect wake-up campaign (those who did not open any previous email)
- Execution of the first month of email campaign with your email tech stack which includes:
- Loading of email campaigns into Mailshake, and sending test to you for final approval
- Sending campaign and monitoring inbox(es) for replies
- Managing unsubscribes, bounces, etc…
- Immediately forwarding warm leads to you (access to inboxes and all tools/platforms will be made available to you)
- A/B testing of subject lines and calls to action
- Monitoring of deliverability of sending domain(s)
- Weekly Report of project progress, campaigns results, optimizations tips
- Highly detailed final report outlining wins, losses, and recommended next steps
- Daily (business days only) monitoring of email inbox for timely nurturing
- Our team will handle all follow-ups, etc… as you to the point that the prospect is ready to have a live conversation (or needs to electronically correspond RE: trade-specific topics)
HARD COSTS (covered by you):
- Mailshake – $29-$49 / month-to-month
- GSuite – dedicated email account for the campaign – $ 6 / month
- GoDaddy (or equivalent) – dedicated domain for campaign – $12.99 … we can use one you already have – discussed during roadmapping
- Voila Norbert – $0.003 / email – scrubbing software to clean your email list – prevents hard and soft bounces from hurting your domain’s reputation throughout the campaign.
*** We’ll cover all of the other costs of tools, utilities, etc… that includes inbox placement tools, deliverability monitoring. ***
