Here’s the first of our new “Uncensored Small Biz” video series, with small biz owners in mind. This video covers the three attributes an influencer has. To learn more about how to approach influencers and build your reach, check out our series of four blogs specifically related to influencer outreach in the links below.
Read more about finding influencers on our blog (series of 4 posts):
Human Interaction in a Digital World
Influencers
Finding Influencers
Making Contact
Writing is easy. All you do is stare at a blank sheet of paper until drops of blood form on your forehead.
Robert Greene’s 6th Strategy of War States.
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Unconventional B2B Strategy #11 In 1934, Mao Zedong’s Red Army faced annihilation. Encircled by Nationalist forces, they were outnumbered and...
Unconventional B2B Strategy #10 In 1220, the world's wealthiest trading city stood defiant. Located on the Silk Road in modern-day...
Unconventional B2B Strategy #9 Northern China. 316 B.C. The Wei army, 100,000 strong, invaded the state of Qi. Wei’s generals...
Unconventional B2B Strategy #8 In 1588, Philip II of Spain felt righteously invincible. Fueled by fanatical faith, he launched the...
Unconventional B2B Strategy #7 Some companies build belief. Others build excuses. In war, leaders don’t just give orders—they create belief,...
Unconventional B2B Strategy #6 1805. Europe was done with Napoleon’s bullshit. In a few years, the Napoleon had taken over:...
