Nate's Home Office

Standing Desk – sitting is lame, and allegedly standing all day will burn a whopping 14 calories. Goodbye beer belly. – $25 Chair used as a shelf with notes from our last 4 meetings – $60 Whiteboard w/ scrawlings meant to help us optimize our <ahem> awesome Small Biz Roadmap landing page – $50 Laptop […]

Humanizing B2B Sales Tools

Preach What We Practice The seventh installment of our new blog series, “Preach what we Practice” where we’ll give fellow small business owners a back-stage pass to how we do business. This week and next I’m digging into our sales tools. – Nate – B2B Sales Tools Pairings To be clear, no single sales tool […]

A cover letter from a master copywriter

I was looking for an old press release in my Dropbox this morning, and stumbled across this gem from old  friend and master copywriter, Johnny B, who passed away last year at the age of 45. And in the words of one of my mentors, “You are in the presence of a master. Prepare to […]

Google Bookmarks vs Evernote in a Small Business

Preach What We Practice The sixth installment of our new blog series, “Preach what we Practice” where we’ll give fellow small business owners a back-stage pass to how we do business. This week I’m digging into Google Chrome. – Nate – Google Bookmarks vs Evernote I’m a recent convert to Evernote, the slick bookmarking, tagging, […]

Using Google Chrome Extensions for Small Business

Preach What We Practice The fifth installment of our new blog series, “Preach what we Practice” where we’ll give fellow small business owners a back-stage pass to how we do business. This week I’m digging into Google Chrome. – Nate – Background: Google Chrome Extensions One of the upsides to Firefox back in the day […]

Using Google Chrome Shortcuts for Small Business

Preach What We Practice The fourth installment of our new blog series, “Preach what we Practice” where we’ll give fellow small business owners a back-stage pass to how we do business. This week I’m digging into Google Chrome. – Nate – Background: Google Chrome Shortcut Keys In the age of ‘cloud computing’ the internet browser […]

Using CutePDF for Small Business

Preach What We Practice The third installment of our new blog series, “Preach what we Practice” where we’ll give fellow small business owners a back-stage pass to how we do business. This week I’m digging into our file management practices. – Nate – Background Since we pride ourselves on a 100% paperless office, we don’t […]

Using Dropbox for Small Business

Preach What We Practice The second installment of our new blog series, “Preach what we Practice” where we’ll give fellow small business owners a back-stage pass to how we do business. This week I’m digging into our file management practices. – Nate – Package / Cost / Setup Dropbox Pro 100GB Account. Because we always […]

Using Google Drive for Small Business

Preach What We Practice Series This is the first installment of our new blog series, “Preach what we Practice” where we’ll give fellow small business owners a back-stage pass to how we do business. This week I’ll dig into our file management practices. – Nate – Confession time. I used to HATE Google Drive. It […]

Marketing a School vs. Marketing a Business

We’ve worked with numerous schools and training centers over the years, and noted some critical differences between helping a school and helping a traditional small business. Terminology First and foremost, when marketing a school you need to get your terminology straight.  Sales = Enrollment Customer = Student Traffic = Applications Discounts = Scholarships To be […]