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The 2nd Small Biz Commandment

Commandment 2: Pursue the Human Connection There’s a lot of paranoia flying around currently.  The news has covered it and moved on already, but everyone’s deepest insecurities love to be reminded that the government is

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The 3rd Small Biz Commandment

Commandment 3:  DON’T RUSH The sales funnel confuses more of my clients than even the most complicated WordPress plugin. And I can’t blame them. When I started out, I clearly didn’t get it either. Most

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MailChimp FAQ

What is MailChimp? Simply put, MailChimp is our favorite email newsletter platform.  It has other uses, from announcements to invites, and anytime in between when you might need a slick looking email.  If you are

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The 4th Small Biz Commandment

Commandment 4: Practice Confident Exclusion Whether you’re a small marketing firm, or a fashion magazine, or whatever, your business exists to help people.  Trying to be everything to everybody can make this difficult.  It can

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The 5th Small Biz Commandment

Commandment 5: Don’t Dilute As I search for examples for each of our commandments in action or being broken, I’m beginning to realize that many of these are complimentary. This commandment of “Don’t dilute” could

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Anatomy of a Perfect Checkout Page

Should it be a one page process, or spread out over a few? Should you have individual discounts included, or should you just list the final price? How big should your progress bar be, if

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The Significance of A Core Message

Every great business needs a good core message. What this message represents is not just a simple phrase, it is also not simply a string of words; a core message is an idea that is

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »