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My 12 Favorite Business Expenses

I am cheap.  Really cheap. I run a paperless office not for efficiency, but because I can’t stand to cough up $39 for a pair of HP 1610 Printer Cartridges every month, and a $110

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Re-Purposing Google Reader for Small Biz

Update: Google reader’s death clock has started.  As of July 1st, Google will no longer offer their reader service.  Don’t cry, all is not lost.   Reader is an often ignored tool in Google’s overwhelming volume

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Anatomy of a Perfect Checkout Page

Should it be a one page process, or spread out over a few? Should you have individual discounts included, or should you just list the final price? How big should your progress bar be, if

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The Significance of A Core Message

Every great business needs a good core message. What this message represents is not just a simple phrase, it is also not simply a string of words; a core message is an idea that is

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »