Yesterday I shared a case study that outlined how to find your small business’ influencers. For this post, I’m going to dig into how to distill your list into action-able pieces, with some tactics for
In the last post I outlined what and influencer is, who mine were, and how to take the first steps in finding your influencers. For this article, let’s dive into the actual tactics I use to
In the last post I outlined some basic tactic for injecting humanity back into your business. If you are anything like me, when you saw the list of sales tactics, you likely chose “Get someone
“Interact first. Sell Second” – Seth Godin I preach that line again and again and again to my interns. Constantly I find myself telling my clients repeatedly, “just stop trying to sell to them”. And finally,
Widget Logic is a great way to selectively choose which widgets appear on which pages. Very helpful for non-profits with sponsors whose contract is limited to certain services. Here’s a screenshot of Widget Logic being
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
Should it be a one page process, or spread out over a few? Should you have individual discounts included, or should you just list the final price? How big should your progress bar be, if
Every great business needs a good core message. What this message represents is not just a simple phrase, it is also not simply a string of words; a core message is an idea that is
While Public Relations (PR) has always been a complementary procedure to traditional promotions, digital marketing has come up as the most potent source of leads and sales in recent times. Considering the nature of these
If you’re a small business owner, chances are you’ve purchased a surety bond. If you’re just getting started on the journey of small business ownership, it’s likely you’ll need to purchase a surety bond in
Everywhere you turn you will hear people talking about negotiation. It has become one of the “in” words and is often associated with big company deals or inter-country politics. In fact, negotiation is a part
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
