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Billy Gold Tries to Measure Magic

Billy Gold Tries to Measure Magic Nate sits down with Billy Gold, unapologetic human extraordinaire, old market research hand and pal who has had a backstage pass to many of Nate’s successes and failures for

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Story Worthy

An ex-friend (we’ll call him J) called me out of the blue today. I had a hard time remembering why we were ‘ex’ friends, so I took the call and he told me about the

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Bigger Rocks

“Move the big rock” At first glance, it looks suspiciously like a vague Buddhist proverb, or mis-translated Kung Fu movie, or Native American nugget of wisdom shared only while smoking a peace pipe at a

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Anatomy of a Perfect Checkout Page

Should it be a one page process, or spread out over a few? Should you have individual discounts included, or should you just list the final price? How big should your progress bar be, if

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The Significance of A Core Message

Every great business needs a good core message. What this message represents is not just a simple phrase, it is also not simply a string of words; a core message is an idea that is

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »