Blog

The 2nd Small Biz Commandment

Commandment 2: Pursue the Human Connection There’s a lot of paranoia flying around currently.  The news has covered it and moved on already, but everyone’s deepest insecurities love to be reminded that the government is

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The 3rd Small Biz Commandment

Commandment 3:  DON’T RUSH The sales funnel confuses more of my clients than even the most complicated WordPress plugin. And I can’t blame them. When I started out, I clearly didn’t get it either. Most

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MailChimp FAQ

What is MailChimp? Simply put, MailChimp is our favorite email newsletter platform.  It has other uses, from announcements to invites, and anytime in between when you might need a slick looking email.  If you are

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The 4th Small Biz Commandment

Commandment 4: Practice Confident Exclusion Whether you’re a small marketing firm, or a fashion magazine, or whatever, your business exists to help people.  Trying to be everything to everybody can make this difficult.  It can

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The 5th Small Biz Commandment

Commandment 5: Don’t Dilute As I search for examples for each of our commandments in action or being broken, I’m beginning to realize that many of these are complimentary. This commandment of “Don’t dilute” could

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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"Caving it up" in the Digital Age

Nate rambles here regarding how human interaction has changed. From starting in caves where social behavior was learned and commonplace – to the act of “caving it up”, leading to the slow erosion of our

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The Importance of Tempo in Newsletters

Here’s Nate at our last Workshop (in Grass Valley, CA with the Nevada County Online meetup group) discussing the importance of tempo with your newsletters to keep your customers engaged. HUGE thank you to Doug

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How To Connect With Key Influencers

Here’s a peek from our latest Workshop (in Grass Valley, CA with the Nevada County Online meetup group) where Nate discusses how you can approach key influencers in your industry with humility in order to connect

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »