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Strategic Retreat

Unconventional B2B Strategy #11 In 1934, Mao Zedong’s Red Army faced annihilation. Encircled by Nationalist forces, they were outnumbered and outgunned. Instead of fighting a losing battle, Mao led his army on a grueling 6,000-mile

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Lose to Win

Unconventional B2B Strategy #12 333 B.C. A young king from Greece had just crushed Persia’s forces in Turkey – his first major battle. A shocked Darius III scrambled east towards the safety of his capital

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Weaponize Anxiety

Unconventional B2B Strategy #10 In 1220, the world’s wealthiest trading city stood defiant. Located on the Silk Road in modern-day Uzbekistan, Samarkand, the crown jewel of the Khwarazmian Empire, boasted massive double walls, 110,000 soldiers,

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Arrogance Kills

Unconventional B2B Strategy #9 Northern China. 316 B.C. The Wei army, 100,000 strong, invaded the state of Qi. Wei’s generals believed the conquest would be swift. Sun Pin, Qi’s crippled but brilliant strategist, spotted an

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Leveraging Limitations

Unconventional B2B Strategy #8 In 1588, Philip II of Spain felt righteously invincible. Fueled by fanatical faith, he launched the Spanish Armada—a fleet of 130 massive warships—to crush Elizabeth I and reclaim England for Catholicism.

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Five Common Crowdfunding Mistakes

Continuing our clips from our March 2015 CA Workshop Roadshow (at Grist&Toll in Pasadena, CA), Kathleen Minogue (our PrimeImpulse partner during this workshop) discusses the five most common crowdfunding mistakes. Watch the clip below to

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Crowdfund a Better Customer Experience

Crowdfunding expert (& partner in our latest March 2015 CA Workshop Roadshow, held at Grist&Toll in Pasadena, CA) Kathleen Minogue, of PrimeImpulse breaks down how to crowdfund a better customer experience. She describes the difference of

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Be Human, Be Specific & Care

The latest clip from our March CA Roadshow has Nate hopping around, getting excited telling the Grist&Toll attendees about our favorite subject… how to be human. Check out the clip below and don’t hesitate to

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »