Yesterday I shared a case study that outlined how to find your small business’ influencers. For this post, I’m going to dig into how to distill your list into action-able pieces, with some tactics for
In the last post I outlined what and influencer is, who mine were, and how to take the first steps in finding your influencers. For this article, let’s dive into the actual tactics I use to
In the last post I outlined some basic tactic for injecting humanity back into your business. If you are anything like me, when you saw the list of sales tactics, you likely chose “Get someone
“Interact first. Sell Second” – Seth Godin I preach that line again and again and again to my interns. Constantly I find myself telling my clients repeatedly, “just stop trying to sell to them”. And finally,
Widget Logic is a great way to selectively choose which widgets appear on which pages. Very helpful for non-profits with sponsors whose contract is limited to certain services. Here’s a screenshot of Widget Logic being
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
Pinterest is one of those social media platforms that many people struggle with using as a marketing avenue at first. It differs significantly from the more familiar Facebook, and looks nothing like the often used
Continuing our clips from our March 2015 CA Workshop Roadshow (at Grist&Toll in Pasadena, CA), Kathleen Minogue (our PrimeImpulse partner during this workshop) discusses the five most common crowdfunding mistakes. Watch the clip below to
Crowdfunding expert (& partner in our latest March 2015 CA Workshop Roadshow, held at Grist&Toll in Pasadena, CA) Kathleen Minogue, of PrimeImpulse breaks down how to crowdfund a better customer experience. She describes the difference of
The road to successful entrepreneurship can be a long and rocky one. Therefore when your business is in the start-up phase it is important to ensure financial efficiency is a prime consideration in any decision
The latest clip from our March CA Roadshow has Nate hopping around, getting excited telling the Grist&Toll attendees about our favorite subject… how to be human. Check out the clip below and don’t hesitate to
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
