Blog

Multilingual Business

This guest contribution comes from Mark Kirkpatrick of smartvirtualphonenumber.com.  Enjoy! – Seth Plenty of businesses have had great business concepts, but haven’t exactly been in the position to make them all work out. We’ve all

Read More »

2014 Resolutions – Progress Report

In the spirit of our ongoing pursuit of transparency, here’s a report card of how we are doing so far. For reference, here’s our original list: 1) Blog Less. Publish More. Converse More. THE VERDICT: Other

Read More »

Testimonial: Web Series Marketing

Seth is an incredibly responsive marketing expert, whose replies to my questions, worries, and concerns are unfailingly clear, helpful, thorough, and patient.  He’s steered me from being a twitter-resistant know-nothing to a confident, informed tweeter

Read More »

Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »

Strategic Retreat

Unconventional B2B Strategy #11 In 1934, Mao Zedong’s Red Army faced annihilation. Encircled by Nationalist forces, they were outnumbered and outgunned. Instead of fighting a losing battle, Mao led his army on a grueling 6,000-mile

Read More »

Lose to Win

Unconventional B2B Strategy #12 333 B.C. A young king from Greece had just crushed Persia’s forces in Turkey – his first major battle. A shocked Darius III scrambled east towards the safety of his capital

Read More »

Weaponize Anxiety

Unconventional B2B Strategy #10 In 1220, the world’s wealthiest trading city stood defiant. Located on the Silk Road in modern-day Uzbekistan, Samarkand, the crown jewel of the Khwarazmian Empire, boasted massive double walls, 110,000 soldiers,

Read More »

Arrogance Kills

Unconventional B2B Strategy #9 Northern China. 316 B.C. The Wei army, 100,000 strong, invaded the state of Qi. Wei’s generals believed the conquest would be swift. Sun Pin, Qi’s crippled but brilliant strategist, spotted an

Read More »

Leveraging Limitations

Unconventional B2B Strategy #8 In 1588, Philip II of Spain felt righteously invincible. Fueled by fanatical faith, he launched the Spanish Armada—a fleet of 130 massive warships—to crush Elizabeth I and reclaim England for Catholicism.

Read More »

Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »