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Business Ownership vs. You

A follow up to last week’s post, and roughly a third of Chapter One of our Small Business Survival Guide, SBT brings you the answer to the question posed last week: So why do people

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Quotes for Small Business Owners

With the new year, we have begun the process of writing our humbly audacious book. So much writing, so much editing to be done. We’ll be rolling out previews of chapters as they become suitable

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My Three Words for 2014, Routine, …

A response to Anthony Iannarino. ROUTINE After reviewing my own ridiculous list of resolutions this year, I immediately became overwhelmed. Then I remembered what my client Kevin Archbold (Key Consulting) consistently preaches during our weekly calls

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Hardening our Resolve in 2014

UPDATE 5/1/2014: How we’re doing so far? So we survived 2013. One thing Seth and I share in common is a deeply-seated aversion to repeating mistakes. Not that we didn’t repeat any mistakes this year, but

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Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Strategic Retreat

Unconventional B2B Strategy #11 In 1934, Mao Zedong’s Red Army faced annihilation. Encircled by Nationalist forces, they were outnumbered and outgunned. Instead of fighting a losing battle, Mao led his army on a grueling 6,000-mile

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Lose to Win

Unconventional B2B Strategy #12 333 B.C. A young king from Greece had just crushed Persia’s forces in Turkey – his first major battle. A shocked Darius III scrambled east towards the safety of his capital

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Weaponize Anxiety

Unconventional B2B Strategy #10 In 1220, the world’s wealthiest trading city stood defiant. Located on the Silk Road in modern-day Uzbekistan, Samarkand, the crown jewel of the Khwarazmian Empire, boasted massive double walls, 110,000 soldiers,

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Arrogance Kills

Unconventional B2B Strategy #9 Northern China. 316 B.C. The Wei army, 100,000 strong, invaded the state of Qi. Wei’s generals believed the conquest would be swift. Sun Pin, Qi’s crippled but brilliant strategist, spotted an

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Leveraging Limitations

Unconventional B2B Strategy #8 In 1588, Philip II of Spain felt righteously invincible. Fueled by fanatical faith, he launched the Spanish Armada—a fleet of 130 massive warships—to crush Elizabeth I and reclaim England for Catholicism.

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »