Blog

Using Dropbox for Small Business

Preach What We Practice The second installment of our new blog series, “Preach what we Practice” where we’ll give fellow small business owners a back-stage pass to how we do business. This week I’m digging

Read More »

Using Google Drive for Small Business

Preach What We Practice Series This is the first installment of our new blog series, “Preach what we Practice” where we’ll give fellow small business owners a back-stage pass to how we do business. This

Read More »

Marketing a School vs. Marketing a Business

We’ve worked with numerous schools and training centers over the years, and noted some critical differences between helping a school and helping a traditional small business. Terminology First and foremost, when marketing a school you

Read More »

RIP Facebook Profile ThatsNotWright

After years of threatening my digital self with drunken tirades, and passionate sermons against inherently anti-social behaviors, I’ve finally done it – I killed my Facebook Profile. Read on to see why I made the

Read More »

How to Import Your Email List to Mailchimp

Updated 5/26/2016 Uploading your contact list to mailchimp is a big hang-up for many mailchimp users. That’s a problem, since it’s a pretty darn important step. Here’s the skinny: a little prep work will make

Read More »

Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »

Strategic Retreat

Unconventional B2B Strategy #11 In 1934, Mao Zedong’s Red Army faced annihilation. Encircled by Nationalist forces, they were outnumbered and outgunned. Instead of fighting a losing battle, Mao led his army on a grueling 6,000-mile

Read More »

Lose to Win

Unconventional B2B Strategy #12 333 B.C. A young king from Greece had just crushed Persia’s forces in Turkey – his first major battle. A shocked Darius III scrambled east towards the safety of his capital

Read More »

Weaponize Anxiety

Unconventional B2B Strategy #10 In 1220, the world’s wealthiest trading city stood defiant. Located on the Silk Road in modern-day Uzbekistan, Samarkand, the crown jewel of the Khwarazmian Empire, boasted massive double walls, 110,000 soldiers,

Read More »

Arrogance Kills

Unconventional B2B Strategy #9 Northern China. 316 B.C. The Wei army, 100,000 strong, invaded the state of Qi. Wei’s generals believed the conquest would be swift. Sun Pin, Qi’s crippled but brilliant strategist, spotted an

Read More »

Leveraging Limitations

Unconventional B2B Strategy #8 In 1588, Philip II of Spain felt righteously invincible. Fueled by fanatical faith, he launched the Spanish Armada—a fleet of 130 massive warships—to crush Elizabeth I and reclaim England for Catholicism.

Read More »

Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »