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Irvines Images – Gone Viral

One of my clients, Irvines Images, just had a photo they submitted to a popular Facebook Page go viral today.  Check out these stats! (Oh, and the picture is pretty cool too).     Lesson

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Goodbye @ThatsNotWright

The Sordid Business of Deleting a Twitter Account Sniffle, Sniffle. After weeks and weeks of deliberation (seriously), I’ve finally decided to nuke my @ThatsNotWright on Twitter. May not seem a big deal. I mean, people

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Looking for Heroes

This week, I re-read one of my favorite blogs about what it really means to be a small biz owner: Why Everyone Hopes You’ll Be Their Hero by Robert Bruce. The short but powerful piece has guided many of

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Camus for the Small Biz Owner

“The only way to deal with an un-free world is to become so absolutely free that your very existence is an act of rebellion.” – Albert Camus Been really digging the work of Albert Camus

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Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Strategic Retreat

Unconventional B2B Strategy #11 In 1934, Mao Zedong’s Red Army faced annihilation. Encircled by Nationalist forces, they were outnumbered and outgunned. Instead of fighting a losing battle, Mao led his army on a grueling 6,000-mile

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Lose to Win

Unconventional B2B Strategy #12 333 B.C. A young king from Greece had just crushed Persia’s forces in Turkey – his first major battle. A shocked Darius III scrambled east towards the safety of his capital

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Weaponize Anxiety

Unconventional B2B Strategy #10 In 1220, the world’s wealthiest trading city stood defiant. Located on the Silk Road in modern-day Uzbekistan, Samarkand, the crown jewel of the Khwarazmian Empire, boasted massive double walls, 110,000 soldiers,

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Arrogance Kills

Unconventional B2B Strategy #9 Northern China. 316 B.C. The Wei army, 100,000 strong, invaded the state of Qi. Wei’s generals believed the conquest would be swift. Sun Pin, Qi’s crippled but brilliant strategist, spotted an

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Leveraging Limitations

Unconventional B2B Strategy #8 In 1588, Philip II of Spain felt righteously invincible. Fueled by fanatical faith, he launched the Spanish Armada—a fleet of 130 massive warships—to crush Elizabeth I and reclaim England for Catholicism.

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »