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The Future of Fridrich

Nate jams with SBT co-founder and jazzy dude Eric Fridrich, a fellow member of the single dad mafia of Seattle in the late ’00s, early ’10s. Highlights: Eric drops the call – recovers gracefully A

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The Truth According to Angela True

Angela True, a writer based out of the GORGEOUS Puget Sound region shares her story of earth shattering loss, travel, healing, and furniture with Nate. No highlights this time – this story is heavy, but

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My Three Words – 2018 Edition

My Three Words is an annual tradition started by unapologetically human marketing phenom Chris Brogan. Why three words? It’s way more effective – and easier to remember – than a long list of likely to be forgotten resolutions.

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Genuinely Curious

“This is just stupid!” I roared from inside my boss’ windowless office. Thankfully no windows meant good acoustics for rage-Nate. Debra, my boisterous, blond boss had been trying to teach me the lost art of cold

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Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Strategic Retreat

Unconventional B2B Strategy #11 In 1934, Mao Zedong’s Red Army faced annihilation. Encircled by Nationalist forces, they were outnumbered and outgunned. Instead of fighting a losing battle, Mao led his army on a grueling 6,000-mile

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Lose to Win

Unconventional B2B Strategy #12 333 B.C. A young king from Greece had just crushed Persia’s forces in Turkey – his first major battle. A shocked Darius III scrambled east towards the safety of his capital

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Weaponize Anxiety

Unconventional B2B Strategy #10 In 1220, the world’s wealthiest trading city stood defiant. Located on the Silk Road in modern-day Uzbekistan, Samarkand, the crown jewel of the Khwarazmian Empire, boasted massive double walls, 110,000 soldiers,

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Arrogance Kills

Unconventional B2B Strategy #9 Northern China. 316 B.C. The Wei army, 100,000 strong, invaded the state of Qi. Wei’s generals believed the conquest would be swift. Sun Pin, Qi’s crippled but brilliant strategist, spotted an

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Leveraging Limitations

Unconventional B2B Strategy #8 In 1588, Philip II of Spain felt righteously invincible. Fueled by fanatical faith, he launched the Spanish Armada—a fleet of 130 massive warships—to crush Elizabeth I and reclaim England for Catholicism.

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »