Blog

Making First Contact with an Influencer

Yesterday I shared a case study that outlined how to find your small business’ influencers.  For this post, I’m going to dig into how to distill your list into action-able pieces, with some tactics for

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Finding Influencers

In the last post I outlined what and influencer is, who mine were, and how to take the first steps in finding your influencers.  For this article, let’s dive into the actual tactics I use to

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Influencers and the Small Biz Owner

In the last post I outlined some basic tactic for injecting humanity back into your business.  If you are anything like me, when you saw the list of sales tactics, you likely chose “Get someone

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Widget Logic – A Quick Guide

Widget Logic is a great way to selectively choose which widgets appear on which pages.  Very helpful for non-profits with sponsors whose contract is limited to certain services. Here’s a screenshot of Widget Logic being

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Small Biz Roadshow (CA)

  Agenda (incl. workshops, happy hours, hangs, food, beer, beach) Small Biz Triage is hitting the road again this March, for a California Roadshow. We’ll be running 4 workshops in 3 different cities, meeting with

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Wasted Time In The Workplace

ED. NOTE: This week’s blog post illuminates just how and where your employees are likely to waste their time. To John’s comments I’d like to add that flat rates and hard deadlines keep me productive.

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How To Build Employee Trust

Trust doesn’t happen by default. It takes time and effort to build trust among the employees. It is essential to engage and motivate employees. Moreover the employees will be candid regarding the environment of the office,

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »