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Anatomy of a Perfect Checkout Page

Should it be a one page process, or spread out over a few? Should you have individual discounts included, or should you just list the final price? How big should your progress bar be, if

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The Significance of A Core Message

Every great business needs a good core message. What this message represents is not just a simple phrase, it is also not simply a string of words; a core message is an idea that is

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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What the hell, Seth?

Not the first time in my life I’ve been asked that question. In this case, my fictional interrogator is referring no doubt to the recent rash of guest posts that contain references to one of

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »