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Survival is Dangerous

Unconventional B2B Strategy #2   Robert Greene’s 2nd strategy of war instructs, “Strategy is not a question of learning a series of moves or ideas to follow like a recipe; victory has no magic formula

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Tug of War

I’ve been off my game for a bit – well, five-months to be specific. And as I fall back into the comfort of the fall school and work routine, my subconscious has been slooowly untangling the

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Know Your Enemy

Publishing Date: August 1, 2022 “The opportunity of defeating the enemy is provided by the enemy himself.”– Sun Tzu – When you hear the words’ enemy or competitor, your brain will probably jump to the

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Check Your Biases

The Art Of War Of The Inbox Principle #4 Check Your Biases Publishing Date: August 1, 2022 I read books, study human biases, and even have a copy of “Psychology of Human Misjudgement” by Charlie

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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What the hell, Seth?

Not the first time in my life I’ve been asked that question. In this case, my fictional interrogator is referring no doubt to the recent rash of guest posts that contain references to one of

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »