Yesterday I shared a case study that outlined how to find your small business’ influencers. For this post, I’m going to dig into how to distill your list into action-able pieces, with some tactics for
In the last post I outlined what and influencer is, who mine were, and how to take the first steps in finding your influencers. For this article, let’s dive into the actual tactics I use to
In the last post I outlined some basic tactic for injecting humanity back into your business. If you are anything like me, when you saw the list of sales tactics, you likely chose “Get someone
“Interact first. Sell Second” – Seth Godin I preach that line again and again and again to my interns. Constantly I find myself telling my clients repeatedly, “just stop trying to sell to them”. And finally,
Widget Logic is a great way to selectively choose which widgets appear on which pages. Very helpful for non-profits with sponsors whose contract is limited to certain services. Here’s a screenshot of Widget Logic being
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
Thanks to a lovely little thing called “Google hangouts on air”, we’re pleased to bring you the recorded broadcast of our Health and Health Tech virtual workshop, featuring Dr. Zain Hakeem DO. Streaming from Chico, CA and
This guest contribution comes from Mark Kirkpatrick of smartvirtualphonenumber.com. Enjoy! – Seth Plenty of businesses have had great business concepts, but haven’t exactly been in the position to make them all work out. We’ve all
In the spirit of our ongoing pursuit of transparency, here’s a report card of how we are doing so far. For reference, here’s our original list: 1) Blog Less. Publish More. Converse More. THE VERDICT: Other
I know you’re all clamoring with curiosity about the results of our first inaugural edition of our Bootcamp for Small Business Owners. So here’s the stats: Days: 3 Location: Peshastin, WA Survivors: 4 Number of hours ‘workshopping’:
Seth is an incredibly responsive marketing expert, whose replies to my questions, worries, and concerns are unfailingly clear, helpful, thorough, and patient. He’s steered me from being a twitter-resistant know-nothing to a confident, informed tweeter
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker