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Using Dropbox for Small Business

Preach What We Practice The second installment of our new blog series, “Preach what we Practice” where we’ll give fellow small business owners a back-stage pass to how we do business. This week I’m digging

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Using Google Drive for Small Business

Preach What We Practice Series This is the first installment of our new blog series, “Preach what we Practice” where we’ll give fellow small business owners a back-stage pass to how we do business. This

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Marketing a School vs. Marketing a Business

We’ve worked with numerous schools and training centers over the years, and noted some critical differences between helping a school and helping a traditional small business. Terminology First and foremost, when marketing a school you

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RIP Facebook Profile ThatsNotWright

After years of threatening my digital self with drunken tirades, and passionate sermons against inherently anti-social behaviors, I’ve finally done it – I killed my Facebook Profile. Read on to see why I made the

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How to Import Your Email List to Mailchimp

Updated 5/26/2016 Uploading your contact list to mailchimp is a big hang-up for many mailchimp users. That’s a problem, since it’s a pretty darn important step. Here’s the skinny: a little prep work will make

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Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Toxic Crusade

Unconventional B2B Strategy #7 Some companies build belief. Others build excuses. In war, leaders don’t just give orders—they create belief, force momentum, and destroy distractions. Robert Greene’s 7th Strategy of War states: ❝ Transform your

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Get Up. Move Faster.

Unconventional B2B Strategy #6 1805. Europe was done with Napoleon’s bullshit. In a few years, the Napoleon had taken over: ALL of Spain, Belgium & the Netherlands HALF of Italy 20% of the German States

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Commanding Freelancers

Unconventional B2B Strategy #5 Robert Greene’s 5th Strategy of War says: “Avoid the snares of groupthink: Command-and-control … Create a chain of command where people do not feel constrained by your influence yet follow your

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Back Yourself Into a Corner

Unconventional B2B Strategy #4 Burn your ships in the harbor! Historians have since debunked this story. It should read, “sink” your ships in the harbor. Here’s the real origin story … In 1519, Spanish conquistador

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A Plan for Chaos

Unconventional B2B Strategy #3 In 2024, industry-shattering dangers surround B2B companies. AI Automation. Economic Policy. Foreign Wars. Labor Strikes. Offshore Talent. Price Gouging. Look to Robert Greene’s 3rd strategy of war for help. “Do not lose

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »