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Irvines Images – Gone Viral

One of my clients, Irvines Images, just had a photo they submitted to a popular Facebook Page go viral today.  Check out these stats! (Oh, and the picture is pretty cool too).     Lesson

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Goodbye @ThatsNotWright

The Sordid Business of Deleting a Twitter Account Sniffle, Sniffle. After weeks and weeks of deliberation (seriously), I’ve finally decided to nuke my @ThatsNotWright on Twitter. May not seem a big deal. I mean, people

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Looking for Heroes

This week, I re-read one of my favorite blogs about what it really means to be a small biz owner: Why Everyone Hopes You’ll Be Their Hero by Robert Bruce. The short but powerful piece has guided many of

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Camus for the Small Biz Owner

“The only way to deal with an un-free world is to become so absolutely free that your very existence is an act of rebellion.” – Albert Camus Been really digging the work of Albert Camus

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Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Toxic Crusade

Unconventional B2B Strategy #7 Some companies build belief. Others build excuses. In war, leaders don’t just give orders—they create belief, force momentum, and destroy distractions. Robert Greene’s 7th Strategy of War states: ❝ Transform your

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Get Up. Move Faster.

Unconventional B2B Strategy #6 1805. Europe was done with Napoleon’s bullshit. In a few years, the Napoleon had taken over: ALL of Spain, Belgium & the Netherlands HALF of Italy 20% of the German States

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Commanding Freelancers

Unconventional B2B Strategy #5 Robert Greene’s 5th Strategy of War says: “Avoid the snares of groupthink: Command-and-control … Create a chain of command where people do not feel constrained by your influence yet follow your

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Back Yourself Into a Corner

Unconventional B2B Strategy #4 Burn your ships in the harbor! Historians have since debunked this story. It should read, “sink” your ships in the harbor. Here’s the real origin story … In 1519, Spanish conquistador

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A Plan for Chaos

Unconventional B2B Strategy #3 In 2024, industry-shattering dangers surround B2B companies. AI Automation. Economic Policy. Foreign Wars. Labor Strikes. Offshore Talent. Price Gouging. Look to Robert Greene’s 3rd strategy of war for help. “Do not lose

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »