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The Split Attention Strategy

Unconventional B2B Strategy #17 1775. Boston lay in the grip of the world’s mightiest empire. British authority seemed absolute. Most colonists still proudly called themselves British subjects. Revolution? Unthinkable. But Samuel Adams saw something others

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The Gen Z General

Unconventional B2B Strategy #16 216 BC. Rome was bleeding. North African general Hannibal Barca just obliterated 50,000 Roman soldiers at Cannae—the worst defeat in Roman history. For 15 long years, Hannibal could not be stopped.

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Control the Dynamic

Unconventional B2B Strategy #15 1941. North Africa. General Wavell finally gained the upper hand against the Germans. The British general had more soldiers, more weapons, more tanks, more supplies, and a heavily fortified position. There

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The Blitz

Unconventional B2B Strategy #14 1818. South Africa. The 12,000-strong Ndwandwe army emerges from the morning mist. Shaka waits with his Zulu army half the size. If Shaka loses here, the Zulu could face extinction. The

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Ethical Espionage

Unconventional B2B Strategy #13 1942. Lisbon. Juan Pujol writes another coded message for the Nazis. English troop movements. Air defenses. Supply routes. At least, that’s what the Germans believe. In reality, Pujol has never stepped

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Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Buffer and Hootsuite

 The 10th installment of  our “Preach what we Practice” series where we’ll give fellow small business owners a back-stage pass to how we do business. This week we’re covering Buffer and HootSuite. – Seth –

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Testimonial: Galen Sanford

Having collaborated with Nate on a number of projects, I’m consistently impressed by his energy, marketing creativity and his 100% buy-in to his clients’ success. When you hire Nate you get a partner who works

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Social Media Marketing: You're Doing It Wrong

 The 9th installment of our new blog series, “Preach what we Practice” where we’ll give fellow small business owners a back-stage pass to how we do business. This week and next we’re in ‘debunking-mode’. –

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Joomla vs Wordpress vs Drupal

Content Management System Roulette Recently, I stumbled across this helpful article, detailing the differences between Joomla, Wordpress, and Drupal, the big three when it comes to content management systems (CMS).  If you’re wondering which CMS

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »