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Anatomy of a Perfect Checkout Page

Should it be a one page process, or spread out over a few? Should you have individual discounts included, or should you just list the final price? How big should your progress bar be, if

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The Significance of A Core Message

Every great business needs a good core message. What this message represents is not just a simple phrase, it is also not simply a string of words; a core message is an idea that is

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Using CutePDF for Small Business

Preach What We Practice The third installment of our new blog series, “Preach what we Practice” where we’ll give fellow small business owners a back-stage pass to how we do business. This week I’m digging

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »