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Anatomy of a Perfect Checkout Page

Should it be a one page process, or spread out over a few? Should you have individual discounts included, or should you just list the final price? How big should your progress bar be, if

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The Significance of A Core Message

Every great business needs a good core message. What this message represents is not just a simple phrase, it is also not simply a string of words; a core message is an idea that is

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Case Study @ Fidalgo Films – Kickstarter

What does it take to run a successful Kickstarter campaign?  Earlier this year, we helped our friends over at Fidalgo Films reach their goal of $10,000 to fund post-production on their short film “The Bath“,

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Eliminate Single Points of Failure

The following is a response to Sebastian Marshall’s blog post: High Production, Shaky Habits. Hey Sebastian, long time listener, first time caller. Your challenges with a productive yet erratic / uneven schedule reminded me of

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Regenerate

This year, my favorite Television Series turns 50.  Regular readers of my articles will easily identify this show as Doctor Who.  Irregular readers might also easily identify this show, as it has grown in popularity

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The 1st Small Biz Commandment

Commandment 1:  Be Intentional NOTE FROM NATE: So it’s been a month since we posted a commandment. Now, I”m pretty good at sticking to our editorial calendar +/- a day. But for some reason, this

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »