Blog

The 6th Small Biz Commandment

We use these as a compass to make sure we are taking our clients (and our company) in the right direction. Inevitably we slip up and break a commandment and pay the price in sanity,

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Twitter, Donuts and Partnerships

When I first moved to Chico, I was still reeling from the anti-social passive aggressive brainwashing, also known as *living in Seattle for six years*. So in true I don’t like humans, so I’ll hide

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Greetings from Texas

In which the team rocks a convention booth, wears a cowboy hat in (debatable) style, and talks to a ridiculous amount of awesome people. This past week has been a lot like camping:  Intense.  Running

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Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Survival is Dangerous

Unconventional B2B Strategy #2   Robert Greene’s 2nd strategy of war instructs, “Strategy is not a question of learning a series of moves or ideas to follow like a recipe; victory has no magic formula

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Tug of War

I’ve been off my game for a bit – well, five-months to be specific. And as I fall back into the comfort of the fall school and work routine, my subconscious has been slooowly untangling the

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Know Your Enemy

Publishing Date: August 1, 2022 “The opportunity of defeating the enemy is provided by the enemy himself.”– Sun Tzu – When you hear the words’ enemy or competitor, your brain will probably jump to the

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Check Your Biases

The Art Of War Of The Inbox Principle #4 Check Your Biases Publishing Date: August 1, 2022 I read books, study human biases, and even have a copy of “Psychology of Human Misjudgement” by Charlie

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »