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Strategic Retreat

Unconventional B2B Strategy #11 In 1934, Mao Zedong’s Red Army faced annihilation. Encircled by Nationalist forces, they were outnumbered and outgunned. Instead of fighting a losing battle, Mao led his army on a grueling 6,000-mile

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Lose to Win

Unconventional B2B Strategy #12 333 B.C. A young king from Greece had just crushed Persia’s forces in Turkey – his first major battle. A shocked Darius III scrambled east towards the safety of his capital

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Weaponize Anxiety

Unconventional B2B Strategy #10 In 1220, the world’s wealthiest trading city stood defiant. Located on the Silk Road in modern-day Uzbekistan, Samarkand, the crown jewel of the Khwarazmian Empire, boasted massive double walls, 110,000 soldiers,

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Arrogance Kills

Unconventional B2B Strategy #9 Northern China. 316 B.C. The Wei army, 100,000 strong, invaded the state of Qi. Wei’s generals believed the conquest would be swift. Sun Pin, Qi’s crippled but brilliant strategist, spotted an

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Leveraging Limitations

Unconventional B2B Strategy #8 In 1588, Philip II of Spain felt righteously invincible. Fueled by fanatical faith, he launched the Spanish Armada—a fleet of 130 massive warships—to crush Elizabeth I and reclaim England for Catholicism.

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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The 8th Small Biz Commandment

Another hard-earned lesson from one small biz owner to another. The 8th Commandment: LISTEN HARD. REMAIN RELEVANT. In my first year of business I pretended my way into a few Joomla Template customization projects. Hard

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Altruism in Time and Space

I’m going to take a break from the Small Biz Commandments this week, since nobody wants to read ten weeks worth of those in a row. Instead, today I offer you one rule I learned

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The 9th Small Biz Commandment

These ain’t your granddad’s commandments, but we take ’em darn seriously. The 9th Commandment: LEAVE NO INTERACTION ON THE TABLE Think small town mentality. In smaller towns the idea of walking down the street and

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The 10th Small Biz Commandment

We use these as a compass to make sure we are taking our clients (and our company) in the right direction. Inevitably we slip up and break a commandment and pay the price in sanity,

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Congratulations, Mark

We’d like to congratulate Mark Lundsten of Fidalgo Films for the full funding of his short film on Kickstarter. Mark’s film, The Bath, is a movie about a family dealing with Alzheimer’s Disease.  Mark and

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »