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Anatomy of a Perfect Checkout Page

Should it be a one page process, or spread out over a few? Should you have individual discounts included, or should you just list the final price? How big should your progress bar be, if

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The Significance of A Core Message

Every great business needs a good core message. What this message represents is not just a simple phrase, it is also not simply a string of words; a core message is an idea that is

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Case Study: Seth In The Flesh

Some of you readers may already know me. Marketing initiate by day, and just another fella tweeting about poetry by night, I’m Seth. A little over a year ago I was an intern for TheFilmSchool.

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Case Study: Interns @ TheFilmSchool

TheFilmSchool is one of our long-standing NPO clients that is a continual delight and challenge to work with. Over a year ago the amount of course offerings doubled, increasing the marketing workload accordingly. Like everyone

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Productivity – Reader Questions

Today’s question is a two-parter. 1. How do I generate shortened URLs for Twitter? 2. How to I move from tab to tab on Google Chrome without using my mouse? All that work just kills

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »