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Anatomy of a Perfect Checkout Page

Should it be a one page process, or spread out over a few? Should you have individual discounts included, or should you just list the final price? How big should your progress bar be, if

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The Significance of A Core Message

Every great business needs a good core message. What this message represents is not just a simple phrase, it is also not simply a string of words; a core message is an idea that is

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Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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The MindFire Chats

Episode 2: Storytelling, Marketing & Modern Media RSVP for the live broadcast of the second edition of The MindFire Chats. Thu, Jan 31, 8:00 PM EST – 9:00 PM EST “marketing is a story” – Seth

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Should I Buy Twitter Followers?

Seems like a good deal, right?  1,000 Twitter Followers for $9.95 is indeed a bargain. Short answer – don’t do it. Buying followers is like buying an outdated mailing list.  Small biz owners are in

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When a Good App Dies: RIP FollowFridayHelper

So I dove into FollowFridayHelper about 20 minutes ago and was met with this: They have “FollowFridayHelper has been Shut Down for Good” – <sniffle><sniffle>. This was a dreadfully simple, and ridiculously effective bit of

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Putting on Our Big Boy Pants

Last night I “incorporated” Small Biz Triage with the Washington Office of the Secretary of State. Now we (meaning me and community management extraordinaire Seth Rasmussen) will be one of these effective January 1st, 2013:

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »