Commandment 2: Pursue the Human Connection There’s a lot of paranoia flying around currently. The news has covered it and moved on already, but everyone’s deepest insecurities love to be reminded that the government is
Commandment 3: DON’T RUSH The sales funnel confuses more of my clients than even the most complicated WordPress plugin. And I can’t blame them. When I started out, I clearly didn’t get it either. Most
What is MailChimp? Simply put, MailChimp is our favorite email newsletter platform. It has other uses, from announcements to invites, and anytime in between when you might need a slick looking email. If you are
Commandment 4: Practice Confident Exclusion Whether you’re a small marketing firm, or a fashion magazine, or whatever, your business exists to help people. Trying to be everything to everybody can make this difficult. It can
Commandment 5: Don’t Dilute As I search for examples for each of our commandments in action or being broken, I’m beginning to realize that many of these are complimentary. This commandment of “Don’t dilute” could
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
Feast your brain on this excellent panel featuring Brian Clark, Doug Pray, and John Jacobsen. The panel includes: Brian Clark – Founder of Copyblogger Media, and Editor in Chief for Entreproducer.com. Brian is considered
Episode 2: Storytelling, Marketing & Modern Media RSVP for the live broadcast of the second edition of The MindFire Chats. Thu, Jan 31, 8:00 PM EST – 9:00 PM EST “marketing is a story” – Seth
Seems like a good deal, right? 1,000 Twitter Followers for $9.95 is indeed a bargain. Short answer – don’t do it. Buying followers is like buying an outdated mailing list. Small biz owners are in
So I dove into FollowFridayHelper about 20 minutes ago and was met with this: They have “FollowFridayHelper has been Shut Down for Good” – <sniffle><sniffle>. This was a dreadfully simple, and ridiculously effective bit of
Last night I “incorporated” Small Biz Triage with the Washington Office of the Secretary of State. Now we (meaning me and community management extraordinaire Seth Rasmussen) will be one of these effective January 1st, 2013:
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker