Yesterday I shared a case study that outlined how to find your small business’ influencers. For this post, I’m going to dig into how to distill your list into action-able pieces, with some tactics for
In the last post I outlined what and influencer is, who mine were, and how to take the first steps in finding your influencers. For this article, let’s dive into the actual tactics I use to
In the last post I outlined some basic tactic for injecting humanity back into your business. If you are anything like me, when you saw the list of sales tactics, you likely chose “Get someone
“Interact first. Sell Second” – Seth Godin I preach that line again and again and again to my interns. Constantly I find myself telling my clients repeatedly, “just stop trying to sell to them”. And finally,
Widget Logic is a great way to selectively choose which widgets appear on which pages. Very helpful for non-profits with sponsors whose contract is limited to certain services. Here’s a screenshot of Widget Logic being
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
Feast your brain on this excellent panel featuring Brian Clark, Doug Pray, and John Jacobsen. The panel includes: Brian Clark – Founder of Copyblogger Media, and Editor in Chief for Entreproducer.com. Brian is considered
Episode 2: Storytelling, Marketing & Modern Media RSVP for the live broadcast of the second edition of The MindFire Chats. Thu, Jan 31, 8:00 PM EST – 9:00 PM EST “marketing is a story” – Seth
Seems like a good deal, right? 1,000 Twitter Followers for $9.95 is indeed a bargain. Short answer – don’t do it. Buying followers is like buying an outdated mailing list. Small biz owners are in
So I dove into FollowFridayHelper about 20 minutes ago and was met with this: They have “FollowFridayHelper has been Shut Down for Good” – <sniffle><sniffle>. This was a dreadfully simple, and ridiculously effective bit of
Last night I “incorporated” Small Biz Triage with the Washington Office of the Secretary of State. Now we (meaning me and community management extraordinaire Seth Rasmussen) will be one of these effective January 1st, 2013:
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker