Yesterday I shared a case study that outlined how to find your small business’ influencers. For this post, I’m going to dig into how to distill your list into action-able pieces, with some tactics for
In the last post I outlined what and influencer is, who mine were, and how to take the first steps in finding your influencers. For this article, let’s dive into the actual tactics I use to
In the last post I outlined some basic tactic for injecting humanity back into your business. If you are anything like me, when you saw the list of sales tactics, you likely chose “Get someone
“Interact first. Sell Second” – Seth Godin I preach that line again and again and again to my interns. Constantly I find myself telling my clients repeatedly, “just stop trying to sell to them”. And finally,
Widget Logic is a great way to selectively choose which widgets appear on which pages. Very helpful for non-profits with sponsors whose contract is limited to certain services. Here’s a screenshot of Widget Logic being
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
Weekly Wrap for Small Biz Owners It’s Wednesday … and time for a new wrinkle to my content marketing strategy – heh, heh. Sorry, can’t help chuckling. I don’t have a content marketing strategy <gasp>.
One of my clients, Irvines Images, just had a photo they submitted to a popular Facebook Page go viral today. Check out these stats! (Oh, and the picture is pretty cool too). Lesson
The Sordid Business of Deleting a Twitter Account Sniffle, Sniffle. After weeks and weeks of deliberation (seriously), I’ve finally decided to nuke my @ThatsNotWright on Twitter. May not seem a big deal. I mean, people
This week, I re-read one of my favorite blogs about what it really means to be a small biz owner: Why Everyone Hopes You’ll Be Their Hero by Robert Bruce. The short but powerful piece has guided many of
“The only way to deal with an un-free world is to become so absolutely free that your very existence is an act of rebellion.” – Albert Camus Been really digging the work of Albert Camus
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
