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How to Build a Loyal Customer Base

A recent article by American business magazine Forbes highlighted how “Attracting new customers will cost your company 5 times more than keeping an existing customer”. Consequently, it is pivotal that small businesses can establish and

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Cheap Ways to Start A Business

This week’s guest post is a good follow up to last week’s. You ready to be your own boss? Here’s what Hannah Corbett has to say about it. For SBT’s perspective and passionate rebuttal, see also

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Are You Ready To Be Your Own Boss?

This week’s guest post comes with a slick infographic. While the infographic is a fun way to self-assess your own motivation as a business owner, I know serious business owners aren’t going to let an

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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My 12 Favorite Business Expenses

I am cheap.  Really cheap. I run a paperless office not for efficiency, but because I can’t stand to cough up $39 for a pair of HP 1610 Printer Cartridges every month, and a $110

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Re-Purposing Google Reader for Small Biz

Update: Google reader’s death clock has started.  As of July 1st, Google will no longer offer their reader service.  Don’t cry, all is not lost.   Reader is an often ignored tool in Google’s overwhelming volume

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »