Editor’s Note: This is a continuation of Chapter II, so if you’re not caught up, do it here, or read all of our published excerpts from our work in progress here. In the last excerpt,
This question came in from client Bill Abelson today, who is preparing a campaign to promote his new web series pilot, Dr. Canard. Shameless shout out: Dr. Canard is a romantic comedy written by Bill
So something new happened today. My daughter hugged me, and on the way to her school bus looked back and said, “bye dad. luvya.” To date, it stands as one of the proudest moments of
Editor’s Note: The following is an excerpt from the second chapter of our book in progress. As usual, you won’t see the whole chapter (tentatively titled: Trim Down To Start Up) here, because we want
Apologies for the delay to those few who eagerly await excerpts from our book each week. This interview with Paul DeJoe of Ecquire, part of our series of small business owner interviews, is worth the
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
I am cheap. Really cheap. I run a paperless office not for efficiency, but because I can’t stand to cough up $39 for a pair of HP 1610 Printer Cartridges every month, and a $110
Update: Google reader’s death clock has started. As of July 1st, Google will no longer offer their reader service. Don’t cry, all is not lost. Reader is an often ignored tool in Google’s overwhelming volume
Reading the Stats, Fine Tuning the Schedule and Content So you’ve been at it for a week now. Fiddling around with some cool tools, following, un-following, tweeting, interacting. And your first #FF tweet should be
Pruning Your Followers & Prepping for #FollowFriday By now you should have some traction on Twitter. Some follows, some @mentions, perhaps a few favorited tweets or re-tweets. Today, we are going to work on keeping
Light Conversation & Timing Follow-ups So you’ve installed some tools, thrown out some tweets and followed a bunch of relevant tweeps. Now what? Well, it’s time to start making some light conversation. Light conversation can
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
