Commandment 2: Pursue the Human Connection There’s a lot of paranoia flying around currently. The news has covered it and moved on already, but everyone’s deepest insecurities love to be reminded that the government is
Commandment 3: DON’T RUSH The sales funnel confuses more of my clients than even the most complicated WordPress plugin. And I can’t blame them. When I started out, I clearly didn’t get it either. Most
What is MailChimp? Simply put, MailChimp is our favorite email newsletter platform. It has other uses, from announcements to invites, and anytime in between when you might need a slick looking email. If you are
Commandment 4: Practice Confident Exclusion Whether you’re a small marketing firm, or a fashion magazine, or whatever, your business exists to help people. Trying to be everything to everybody can make this difficult. It can
Commandment 5: Don’t Dilute As I search for examples for each of our commandments in action or being broken, I’m beginning to realize that many of these are complimentary. This commandment of “Don’t dilute” could
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
I am cheap. Really cheap. I run a paperless office not for efficiency, but because I can’t stand to cough up $39 for a pair of HP 1610 Printer Cartridges every month, and a $110
Update: Google reader’s death clock has started. As of July 1st, Google will no longer offer their reader service. Don’t cry, all is not lost. Reader is an often ignored tool in Google’s overwhelming volume
Reading the Stats, Fine Tuning the Schedule and Content So you’ve been at it for a week now. Fiddling around with some cool tools, following, un-following, tweeting, interacting. And your first #FF tweet should be
Pruning Your Followers & Prepping for #FollowFriday By now you should have some traction on Twitter. Some follows, some @mentions, perhaps a few favorited tweets or re-tweets. Today, we are going to work on keeping
Light Conversation & Timing Follow-ups So you’ve installed some tools, thrown out some tweets and followed a bunch of relevant tweeps. Now what? Well, it’s time to start making some light conversation. Light conversation can
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
