Yesterday I shared a case study that outlined how to find your small business’ influencers. For this post, I’m going to dig into how to distill your list into action-able pieces, with some tactics for
In the last post I outlined what and influencer is, who mine were, and how to take the first steps in finding your influencers. For this article, let’s dive into the actual tactics I use to
In the last post I outlined some basic tactic for injecting humanity back into your business. If you are anything like me, when you saw the list of sales tactics, you likely chose “Get someone
“Interact first. Sell Second” – Seth Godin I preach that line again and again and again to my interns. Constantly I find myself telling my clients repeatedly, “just stop trying to sell to them”. And finally,
Widget Logic is a great way to selectively choose which widgets appear on which pages. Very helpful for non-profits with sponsors whose contract is limited to certain services. Here’s a screenshot of Widget Logic being
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
I am cheap. Really cheap. I run a paperless office not for efficiency, but because I can’t stand to cough up $39 for a pair of HP 1610 Printer Cartridges every month, and a $110
Update: Google reader’s death clock has started. As of July 1st, Google will no longer offer their reader service. Don’t cry, all is not lost. Reader is an often ignored tool in Google’s overwhelming volume
Reading the Stats, Fine Tuning the Schedule and Content So you’ve been at it for a week now. Fiddling around with some cool tools, following, un-following, tweeting, interacting. And your first #FF tweet should be
Pruning Your Followers & Prepping for #FollowFriday By now you should have some traction on Twitter. Some follows, some @mentions, perhaps a few favorited tweets or re-tweets. Today, we are going to work on keeping
Light Conversation & Timing Follow-ups So you’ve installed some tools, thrown out some tweets and followed a bunch of relevant tweeps. Now what? Well, it’s time to start making some light conversation. Light conversation can
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
