Commandment 2: Pursue the Human Connection There’s a lot of paranoia flying around currently. The news has covered it and moved on already, but everyone’s deepest insecurities love to be reminded that the government is
Commandment 3: DON’T RUSH The sales funnel confuses more of my clients than even the most complicated WordPress plugin. And I can’t blame them. When I started out, I clearly didn’t get it either. Most
What is MailChimp? Simply put, MailChimp is our favorite email newsletter platform. It has other uses, from announcements to invites, and anytime in between when you might need a slick looking email. If you are
Commandment 4: Practice Confident Exclusion Whether you’re a small marketing firm, or a fashion magazine, or whatever, your business exists to help people. Trying to be everything to everybody can make this difficult. It can
Commandment 5: Don’t Dilute As I search for examples for each of our commandments in action or being broken, I’m beginning to realize that many of these are complimentary. This commandment of “Don’t dilute” could
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
Who to Follow & How To Follow Yesterday I went over the essential tools needed to make human connections on Twitter. Today, I’ll go over who you should follow, and how to follow them. When I
Laying the Groundwork & Your First Tweets One of my fellow USAF Academy grads, Carson (who now runs an exciting non-profit – The Tai Initiative) emailed me the other day asking, “What’s the deal with all
… well not really, but it does feel damn good to see this before diving into a culinary orgy. Traffic volume and quality is up. Mobile usage has doubled, and bounce rate went from 88%
The True Meaning of 1,000 and where the mysterious Rule #32 comes in. So I hit 1,000 followers on Twitter today. Hold on a sec, and let me try that again. I HIT 1,000
WhatPageOfSearchAmIOn is one of my favorite tools of marketing geekery. I stumbled across it earlier this year when recording a client’s starting search ranking for an Search Engine Marketing (SEM) Campaign. Hitting the #1 spot
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
