Improvisational Marketing
an unfiltered, and (gasp) unedited look into my head when pondering the future of my own small biz. ******************************************* MacGyver – Burn Notice – Man vs Wild – Food 911What am I missing?What story do
an unfiltered, and (gasp) unedited look into my head when pondering the future of my own small biz. ******************************************* MacGyver – Burn Notice – Man vs Wild – Food 911What am I missing?What story do
So I’ve been doing this small biz marketing thing for nearly three years now. Me and my rotating cast of geeks, artists and heavy lifters have helped 67 small business owners with everything from taping
Been preaching it for years now … video, video, video. So we finally produced a video intro for our website. A humungous (sp?) thanks to Ed and Mariellen of Three Moon Bay for producing this clip.
Hmmmm …. so maybe we should change our name to Tiny Biz Triage. According to the WSJ, the government considers a “small business” to be anything less than 500 employees! I’ve always used 25 as
CLIENT: Direct Action Solutions, a shop in San Diego OBJECTIVE: Drive more customers to the store. STRATEGY:Local Search Engine Marketing Leverage Social MediaDevelop an truly easy-to-update / simple-to-purchase eCommerce platform and the results BEFORE less
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
Who to Follow & How To Follow Yesterday I went over the essential tools needed to make human connections on Twitter. Today, I’ll go over who you should follow, and how to follow them. When I
Laying the Groundwork & Your First Tweets One of my fellow USAF Academy grads, Carson (who now runs an exciting non-profit – The Tai Initiative) emailed me the other day asking, “What’s the deal with all
… well not really, but it does feel damn good to see this before diving into a culinary orgy. Traffic volume and quality is up. Mobile usage has doubled, and bounce rate went from 88%
The True Meaning of 1,000 and where the mysterious Rule #32 comes in. So I hit 1,000 followers on Twitter today. Hold on a sec, and let me try that again. I HIT 1,000
WhatPageOfSearchAmIOn is one of my favorite tools of marketing geekery. I stumbled across it earlier this year when recording a client’s starting search ranking for an Search Engine Marketing (SEM) Campaign. Hitting the #1 spot
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker