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The Split Attention Strategy

Unconventional B2B Strategy #17 1775. Boston lay in the grip of the world’s mightiest empire. British authority seemed absolute. Most colonists still proudly called themselves British subjects. Revolution? Unthinkable. But Samuel Adams saw something others

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The Gen Z General

Unconventional B2B Strategy #16 216 BC. Rome was bleeding. North African general Hannibal Barca just obliterated 50,000 Roman soldiers at Cannae—the worst defeat in Roman history. For 15 long years, Hannibal could not be stopped.

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Control the Dynamic

Unconventional B2B Strategy #15 1941. North Africa. General Wavell finally gained the upper hand against the Germans. The British general had more soldiers, more weapons, more tanks, more supplies, and a heavily fortified position. There

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The Blitz

Unconventional B2B Strategy #14 1818. South Africa. The 12,000-strong Ndwandwe army emerges from the morning mist. Shaka waits with his Zulu army half the size. If Shaka loses here, the Zulu could face extinction. The

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Ethical Espionage

Unconventional B2B Strategy #13 1942. Lisbon. Juan Pujol writes another coded message for the Nazis. English troop movements. Air defenses. Supply routes. At least, that’s what the Germans believe. In reality, Pujol has never stepped

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Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Stop Fighting Fair

July 29, 2022 “According as circumstances are favorable, one should modify one’s plans.” – Sun Tzu- Your email inbox has become a warzone. And when in times of war, wise generals – and marketers – should

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »