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Anatomy of a Perfect Checkout Page

Should it be a one page process, or spread out over a few? Should you have individual discounts included, or should you just list the final price? How big should your progress bar be, if

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The Significance of A Core Message

Every great business needs a good core message. What this message represents is not just a simple phrase, it is also not simply a string of words; a core message is an idea that is

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Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Stop Fighting Fair

July 29, 2022 “According as circumstances are favorable, one should modify one’s plans.” – Sun Tzu- Your email inbox has become a warzone. And when in times of war, wise generals – and marketers – should

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »