Yesterday I shared a case study that outlined how to find your small business’ influencers. For this post, I’m going to dig into how to distill your list into action-able pieces, with some tactics for
In the last post I outlined what and influencer is, who mine were, and how to take the first steps in finding your influencers. For this article, let’s dive into the actual tactics I use to
In the last post I outlined some basic tactic for injecting humanity back into your business. If you are anything like me, when you saw the list of sales tactics, you likely chose “Get someone
“Interact first. Sell Second” – Seth Godin I preach that line again and again and again to my interns. Constantly I find myself telling my clients repeatedly, “just stop trying to sell to them”. And finally,
Widget Logic is a great way to selectively choose which widgets appear on which pages. Very helpful for non-profits with sponsors whose contract is limited to certain services. Here’s a screenshot of Widget Logic being
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
an open letter the family, a.k.a. the 1099 Mafia a.k.a. those people Hey guys (and gal), You all have your own kingdoms you’re building. You all work your asses off. You all have helped
Small Biz Triage – Weekly Recap, Sept 9th – 15th, 2012. Another busy, busy week. Highlights (Finally) launched a new joint venture with friend and colleague Marti Bering – Flathead Daily. After a TON of
This is a fascinating video that discusses the stock market vs. the local market. TOPICS: Incisive (and humorous) history of the stock market Legal loopholes in the current SEC regulations Kickstarter Kiva IndieGoGo Co-ops advance
I’m still packing up all of my stuff for the big move and came across this receipt. Took me awhile to remember why I held onto it for so long, then I realized – it
Saw this great article in Inc magazine recently, and thought it would be a good exercise. Daddy, what do you do? I help really small businesses make more money. Why do people decide to
My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every
Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just
CHALLENGE: Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning
CHALLENGE: ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker
