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Strategic Retreat

Unconventional B2B Strategy #11 In 1934, Mao Zedong’s Red Army faced annihilation. Encircled by Nationalist forces, they were outnumbered and outgunned. Instead of fighting a losing battle, Mao led his army on a grueling 6,000-mile

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Lose to Win

Unconventional B2B Strategy #12 333 B.C. A young king from Greece had just crushed Persia’s forces in Turkey – his first major battle. A shocked Darius III scrambled east towards the safety of his capital

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Weaponize Anxiety

Unconventional B2B Strategy #10 In 1220, the world’s wealthiest trading city stood defiant. Located on the Silk Road in modern-day Uzbekistan, Samarkand, the crown jewel of the Khwarazmian Empire, boasted massive double walls, 110,000 soldiers,

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Arrogance Kills

Unconventional B2B Strategy #9 Northern China. 316 B.C. The Wei army, 100,000 strong, invaded the state of Qi. Wei’s generals believed the conquest would be swift. Sun Pin, Qi’s crippled but brilliant strategist, spotted an

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Leveraging Limitations

Unconventional B2B Strategy #8 In 1588, Philip II of Spain felt righteously invincible. Fueled by fanatical faith, he launched the Spanish Armada—a fleet of 130 massive warships—to crush Elizabeth I and reclaim England for Catholicism.

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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How to Fire a Client: Part 2

Read Part One Here So you need to fire a client. In full disclosure, I’ve failed as many times as I’ve succeeded in this particular department.  Dealing with human beings can be a messy business,

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RIP: Johnny B

One of my best friends – John Broderson a.k.a. Johnny B – died this week. He was Small Biz Triage’s first hire. Copywriting, video production, canvassing, event marketing, etc… Johnny could do f-ing anything. Hell,

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How to Fire a Client: Part 1

I’ve had to fire a handful of clients since I’ve been in business.  It is a very necessary, and potentially dangerous chore that most small biz owners ignore. Part 1 of this blog will cover

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Beer & Smokes, humble beginnings

Just got the expiration, will not renew notice from GoDaddy for SAVORTHESOUND.COM. So I got to thinking about the humble beginnings of my business, dug deep into my email, and found the thread below.  That

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Why my blog sucks?

Why? Because I haven’t updated it in FOUR MONTHS. And the last two blogs were ATROCIOUS.  Suppose I could pull that post down, or pull the blog down completely.  Transparency is necessary and often embarrassing.  And

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »