Blog

The 2nd Small Biz Commandment

Commandment 2: Pursue the Human Connection There’s a lot of paranoia flying around currently.  The news has covered it and moved on already, but everyone’s deepest insecurities love to be reminded that the government is

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The 3rd Small Biz Commandment

Commandment 3:  DON’T RUSH The sales funnel confuses more of my clients than even the most complicated WordPress plugin. And I can’t blame them. When I started out, I clearly didn’t get it either. Most

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MailChimp FAQ

What is MailChimp? Simply put, MailChimp is our favorite email newsletter platform.  It has other uses, from announcements to invites, and anytime in between when you might need a slick looking email.  If you are

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The 4th Small Biz Commandment

Commandment 4: Practice Confident Exclusion Whether you’re a small marketing firm, or a fashion magazine, or whatever, your business exists to help people.  Trying to be everything to everybody can make this difficult.  It can

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The 5th Small Biz Commandment

Commandment 5: Don’t Dilute As I search for examples for each of our commandments in action or being broken, I’m beginning to realize that many of these are complimentary. This commandment of “Don’t dilute” could

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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How to Fire a Client: Part 2

Read Part One Here So you need to fire a client. In full disclosure, I’ve failed as many times as I’ve succeeded in this particular department.  Dealing with human beings can be a messy business,

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RIP: Johnny B

One of my best friends – John Broderson a.k.a. Johnny B – died this week. He was Small Biz Triage’s first hire. Copywriting, video production, canvassing, event marketing, etc… Johnny could do f-ing anything. Hell,

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How to Fire a Client: Part 1

I’ve had to fire a handful of clients since I’ve been in business.  It is a very necessary, and potentially dangerous chore that most small biz owners ignore. Part 1 of this blog will cover

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Beer & Smokes, humble beginnings

Just got the expiration, will not renew notice from GoDaddy for SAVORTHESOUND.COM. So I got to thinking about the humble beginnings of my business, dug deep into my email, and found the thread below.  That

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Why my blog sucks?

Why? Because I haven’t updated it in FOUR MONTHS. And the last two blogs were ATROCIOUS.  Suppose I could pull that post down, or pull the blog down completely.  Transparency is necessary and often embarrassing.  And

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »