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Toxic Crusade

Unconventional B2B Strategy #7 Some companies build belief. Others build excuses. In war, leaders don’t just give orders—they create belief, force momentum, and destroy distractions. Robert Greene’s 7th Strategy of War states: ❝ Transform your

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Get Up. Move Faster.

Unconventional B2B Strategy #6 1805. Europe was done with Napoleon’s bullshit. In a few years, the Napoleon had taken over: ALL of Spain, Belgium & the Netherlands HALF of Italy 20% of the German States

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Commanding Freelancers

Unconventional B2B Strategy #5 Robert Greene’s 5th Strategy of War says: “Avoid the snares of groupthink: Command-and-control … Create a chain of command where people do not feel constrained by your influence yet follow your

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Back Yourself Into a Corner

Unconventional B2B Strategy #4 Burn your ships in the harbor! Historians have since debunked this story. It should read, “sink” your ships in the harbor. Here’s the real origin story … In 1519, Spanish conquistador

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A Plan for Chaos

Unconventional B2B Strategy #3 In 2024, industry-shattering dangers surround B2B companies. AI Automation. Economic Policy. Foreign Wars. Labor Strikes. Offshore Talent. Price Gouging. Look to Robert Greene’s 3rd strategy of war for help. “Do not lose

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Practical Creativity … freak antiques

Practical Creativity is Kenny Judd, Artist, Father, Husband and dreamer. Like a modern day Dr. Frankenstein Judd breaths life into his toy friends as an old doorstop become a body, pieces of driftwood become arms,

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Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just yourself), then you’ll overcome the greatest barrier to selling….YOURSELF! If

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Biz Health Tip #1 – HootSuite

Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every digital marketing geek their favorite tool. HootSuite automates, tracks, measures

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Nate Wright – Marketing

My name is Rich and I’m Nate Wright’s partner in crime in Small Biz Triage. I met Nate about 5 years ago while we were both working for one of the largest multinational staffing firms

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »