Blog

Strategic Retreat

Unconventional B2B Strategy #11 In 1934, Mao Zedong’s Red Army faced annihilation. Encircled by Nationalist forces, they were outnumbered and outgunned. Instead of fighting a losing battle, Mao led his army on a grueling 6,000-mile

Read More »

Lose to Win

Unconventional B2B Strategy #12 333 B.C. A young king from Greece had just crushed Persia’s forces in Turkey – his first major battle. A shocked Darius III scrambled east towards the safety of his capital

Read More »

Weaponize Anxiety

Unconventional B2B Strategy #10 In 1220, the world’s wealthiest trading city stood defiant. Located on the Silk Road in modern-day Uzbekistan, Samarkand, the crown jewel of the Khwarazmian Empire, boasted massive double walls, 110,000 soldiers,

Read More »

Arrogance Kills

Unconventional B2B Strategy #9 Northern China. 316 B.C. The Wei army, 100,000 strong, invaded the state of Qi. Wei’s generals believed the conquest would be swift. Sun Pin, Qi’s crippled but brilliant strategist, spotted an

Read More »

Leveraging Limitations

Unconventional B2B Strategy #8 In 1588, Philip II of Spain felt righteously invincible. Fueled by fanatical faith, he launched the Spanish Armada—a fleet of 130 massive warships—to crush Elizabeth I and reclaim England for Catholicism.

Read More »

Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »

Emotional Injury

Last month, I clocked just shy of two thousand miles driving zig-zagging all across California. House hunting. School hunting. Business hunting. Sanity hunting. Short version: it stressed me the fuck out. Usually, long drives help mellow me out

Read More »

one problem

I’ve learned a lot from my TV addiction. I was a beta customer of Netflix during the red and white envelope days, and am shamefully proud of my early adoption of the Netflix Binge back

Read More »

Remember to Breathe

I got him. I finally landed a solid shot on Fred the Dentist, a soft-spoken black belt and occasional sparring partner. During our other fights we always gently slip by all of my attacks and

Read More »

Nostalgic Revolution

I wrote the below ramble a few months after moving to Chico, California. It took me 3-years to do something about it. That “side project” has pulled thousands of local anti-social Facebook junkies onto the

Read More »

Tangible Reinforcement

Confession time. I’m a resolutions addict. It all started in Murrieta, California. My mom had just achieved three gigantic milestones. After birthing me at 17, not finishing high school and surviving life in SoCal solo and welfare-free

Read More »

Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »