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How to Build a Loyal Customer Base

A recent article by American business magazine Forbes highlighted how “Attracting new customers will cost your company 5 times more than keeping an existing customer”. Consequently, it is pivotal that small businesses can establish and

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Cheap Ways to Start A Business

This week’s guest post is a good follow up to last week’s. You ready to be your own boss? Here’s what Hannah Corbett has to say about it. For SBT’s perspective and passionate rebuttal, see also

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Are You Ready To Be Your Own Boss?

This week’s guest post comes with a slick infographic. While the infographic is a fun way to self-assess your own motivation as a business owner, I know serious business owners aren’t going to let an

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

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Emotional Injury

Last month, I clocked just shy of two thousand miles driving zig-zagging all across California. House hunting. School hunting. Business hunting. Sanity hunting. Short version: it stressed me the fuck out. Usually, long drives help mellow me out

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one problem

I’ve learned a lot from my TV addiction. I was a beta customer of Netflix during the red and white envelope days, and am shamefully proud of my early adoption of the Netflix Binge back

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Remember to Breathe

I got him. I finally landed a solid shot on Fred the Dentist, a soft-spoken black belt and occasional sparring partner. During our other fights we always gently slip by all of my attacks and

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Nostalgic Revolution

I wrote the below ramble a few months after moving to Chico, California. It took me 3-years to do something about it. That “side project” has pulled thousands of local anti-social Facebook junkies onto the

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Tangible Reinforcement

Confession time. I’m a resolutions addict. It all started in Murrieta, California. My mom had just achieved three gigantic milestones. After birthing me at 17, not finishing high school and surviving life in SoCal solo and welfare-free

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Popular Post

Selling, Guilt-Free

Know yourself If you’re confident with who you are and know that your intentions are in the right place (that being….for your customers, not just

Read More »